If you are on this page, you probably already know a little about pay per call,
but you can look a little more information about the topic.
Pay-per-call was originally a billing system, whereby the phone company bills the caller for a fee which is passed on to the owner of the number called. Most often used for phone sex services, so the caller can be billed for the number of minutes they are on the line with the service provider.
In the very recent past, with significant help from Google, Pay Per Call (similar to pay-per-click (PPC) advertising, which is the dominant form of online advertising) emerged. In pay-per-call, however, the advertiser receives a phone call, a majority of current pay per call providers use web forms or optimized landing pages to help generate phone calls. On web based only platforms, merchants define their relevant keyterms, choose their desired categories and decide upon the geographic area where they'd like their ad to appear (local, regional or national) From there, they create their ad, containing their company name, address, a short description and a trackable toll-free telephone number which redirects to the advertiser's actual phone number. This type of advertisement is now very popular with Yellow Pages companies.
Given the high rate of reported click fraud, pay per call advertising services is believed to be a better solution to connect potential customers to advertisers